{
  "title": "Chaplabo field cases: source registry",
  "checked_on": "2026-11-03",
  "cutoff_date": "2026-11-03",
  "scope": "Four historical public-source cases. Commercial lessons are the companion author's interpretation, not company claims. No case is an author client result.",
  "commercial_limit": "The cited sources disclose no implementation partner profit or renewal rate. Reported customer benefits do not establish partner economics.",
  "cases": [
    {
      "anchor": "ikea-billie",
      "evidence_type": "Customer-reported operating figures",
      "sources": [{
        "url": "https://www.ingka.com/newsroom/ai-and-remote-selling-bring-ikea-design-expertise-to-the-many/",
        "publisher": "Ingka Group",
        "title": "AI and Remote Selling bring IKEA design expertise to the many",
        "published_on": "2023-06-29",
        "claim_locations": "Operating results paragraphs; FY footnotes",
        "limits": "47% covers Billie-received enquiries, 2021–2023. Remote-channel FY22 sales are separate from chatbot savings. No complete project cost, named implementer, margin or causal sales attribution. Described as AI/NLP, not expressly generative AI."
      }],
      "book_chapters": [3, 16, 19]
    },
    {
      "anchor": "voxi-accenture",
      "evidence_type": "Customer launch announcement and implementer case account",
      "sources": [
        {
          "url": "https://www.vodafone.co.uk/newscentre/press-release/voxi-launch-ai-chatbot/",
          "publisher": "Vodafone UK",
          "title": "Vodafone youth brand VOXI launches large language model generative AI chatbot to enhance customer experience",
          "published_on": "2024-03-07",
          "claim_locations": "Launch scope and Accenture collaboration",
          "limits": "Launch intent, not an outcome evaluation. Initial small customer group is not quantified."
        },
        {
          "url": "https://www.accenture.com/en/case-studies/song/vodafone",
          "publisher": "Accenture",
          "title": "Vodafone reinvents customer service using gen AI",
          "published_on": null,
          "publication_date_note": "No publication date displayed. Live page checked by cutoff; its historical first-six-month account is used, not an assumed calendar publication date.",
          "claim_locations": "Making customer service cool; Better brand representation",
          "limits": "Containment and handling-time changes are qualitative. No baseline rate, sample, fee, margin or renewal result. Three months is development duration, not payback."
        }
      ],
      "book_chapters": [6, 11, 12]
    },
    {
      "anchor": "uk-copilot",
      "evidence_type": "Customer-led rollout study, dashboard data and user survey",
      "sources": [{
        "url": "https://www.gov.uk/government/publications/microsoft-365-copilot-experiment-cross-government-findings-report/microsoft-365-copilot-experiment-cross-government-findings-report-html",
        "publisher": "Government Digital Service, GOV.UK",
        "title": "Microsoft 365 Copilot Experiment: Cross-Government Findings Report (HTML)",
        "published_on": "2025-06-02",
        "claim_locations": "Sections 1.1, 3.1, 4, 4.2 and 6",
        "limits": "20,000 licences; survey 7,115 responses; 2024-09-30 to 2024-12-31. Time is self-reported using range midpoints. Saved-time destination unestablished. No complete cost or external partner economics."
      }],
      "book_chapters": [15, 18, 20]
    },
    {
      "anchor": "bcg-frontier",
      "evidence_type": "Preregistered randomised experiment with baseline task",
      "sources": [{
        "url": "https://www.hbs.edu/ris/Publication%20Files/dell-acqua-et-al-2026-navigating-the-jagged-technological-frontier_5c589c8c-fbb5-458f-b285-c944746cd717.pdf",
        "publisher": "Organization Science / INFORMS; author copy hosted by Harvard Business School",
        "title": "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of Artificial Intelligence on Knowledge Worker Productivity and Quality",
        "authors": "Fabrizio Dell’Acqua and colleagues",
        "published_on": "2026-03-11",
        "doi": "10.1287/orsc.2025.21838",
        "claim_locations": "Abstract; printed pages 4–5, 11 and 16",
        "limits": "2023 GPT-4; 758 consultants, with distinct task arms. One deliberately selected outside-capability task. Page 11 specifies percentage points, unlike abstract shorthand. No customer deployment or commercial return."
      }],
      "book_chapters": [11, 15, 20]
    }
  ]
}